A design with too many elements calling for user attention is counter productive. Instead of attracting eyeballs, it distracts the user from central idea of the website. Our designers control the urge to include every new innovation on one little webpage. The idea is not to show off. It is to optimise.

There are too many me-too websites with standard templates. We make a conscious effort to not go with the tide and think of something new everyday. The team environment is created such that new ideas blossom and there is no fatigue for thinking out of the box.

We like in the ‘now’ but keep our eyes on ‘next’. Creating responsive designs has become everyone’s cup of tea but how many designers go on to include wearable technology in their architecture and framework? We make ensure that clients enjoy the benefits of technological advancement and do not have to scrap old designs in favour of new.

Engaging designs are not necessarily heavy on interactive elements, games and contests. An engaging content can be a great piece of copy beautifully interspersed with relevant visuals and background, making reading a pleasure. We strive to achieve designs that don’t look, sound or talk the language of boredom.

Great designs must not be specific to developer or owner’s taste and fancies. It must break barriers of geography, demographics and psychographics to have a mass appeal with special tilt towards its intended target audience. Thorough research at concept, design, prototype and pre-launch phases must be conducted to get consumer validation.

Designing has become a common faculty with many artists capable of creating equally glamorous skins. What differentiates one designer from another? It is evolution. Designers who have embraced new technologies and new science behind dynamic, intuitive and interactive designs are here to stay. Mediacle has it’s a proprietary framework to guide design and development projects.